DYPER Smurftastic Diapers

A full product launch of Walmart exclusive, cotton-enhanced baby diapers, training pants, and wipes that feature the lovable Smurfs. Because the products recover plastic for each purchase, the packaging and diaper prints feature limited edition ocean themed Smurf Characters. I worked closely with the Smurfs parent company in Belgium for art licensing and approvals all along the way.

The product is approved to sell in 3 countries so the packaging is all trilingual and displays English, French, and Spanish. Whether designing or directing, I had a hand in the entire process from concept to shelf and marketing afterwords.