DYPER Charcoal Enhanced Diapers

This is DYPER's top-of-the-line baby diaper and the packaging was designed to reflect the premium quality of the product while staying true to DYPER's established visual language. We chose smooth matte black finishes and metallic foiled logos to convey a high-end aesthetic. Every detail was meticulously considered, including a custom zippered tear top to maintain the upscale look of the retail boxes, avoiding the use of tape to ensure nothing detracts from the luxurious presentation.

The photography was predominantly shot in black and white or styled in color with a black and white theme to evoke a Calvin Klein aesthetic, perfectly aligning with the "born rebels" concept.

Whether designing or directing, I had a hand in the entire process from concept to shelf.